- Han Solo
- Obi-wan Kenobi
- Uhura is more than the sex appeal for Star Trek, she's the communications officer. She is on the bridge, sitting just behind the captain and ready to carry out his orders but also making suggestions based on her experience and knowledge of language and culture.
- C3PO is the golden robot and comic appeal in Star Wars. He is also conversant in "more than 6 million forms of communication." He talks non-stop to everyone especially his buddy and fellow robot R2D2.
Transition: who is the communications person in your church? Are you like most churches, relying on the pastor who is already doing everything else (preparing sermons, marrying, burying, counseling, helping members, leading staff, going to meetings, etc.)? Or are you intentional about using someone who is gifted in this area to take the message from the leadership and craft it in a multitude of forms so that the message is transmitted to everyone in every way possible? That person may not know six million forms of communication, but he or she is probably more knowledgeable than the pastor about how to disseminate the message.
Churches need to have a clear, consistent, comprehensive, and cohesive communications cohort. The pastor and other leaders must develop the message in a succinct manner. Then, they must work with and trust the communications specialist to send the message out in every way possible to the broadest possible audience.
The audience will see, hear, and read it in multiple ways. Marketing experts say that it takes a person seven views before the person will internalize a message. Communications people love the challenge of finding ways to tell things; most non-communications get weak-kneed at the idea of telling the same thing seven different times.
Even Hollywood recognizes the importance of communications in a leadership group. How much more should the church recognize the importance of communications since the church has the greatest message in the world? How intentional is your church in its communications? And what do you need to do to be more intentional about it?